Sarah Caddy
Production consultant and Head of Production
Senior production leadership, now working directly with brands, broadcasters and agencies.
I have spent nearly thirty years making campaigns, channel identities and documentaries, first at the BBC and then as Head of Production at Red Bee Creative. I now work independently: as a consultant, as an interim Head of Production, and as the producer a project needs.
Produced for
Apple TV/ BBC/ Disney+/ DreamWorks/ EBU/ Food Network/ France Télévisions/ Hallmark/ NBCUniversal Telemundo/ Netflix/ Nissan/ Sky Sports/ UKTV/ Warner Bros. Discovery/ WDR
Consulting
For brands, broadcasters, streamers and agencies
A senior producer on your side of the table.
Commissioning film is expensive and full of decisions that are hard to undo. I help clients get those decisions right: who to brief, what it should cost, how long it really takes, and what you own when it is finished.
Advisory
A senior view on a brief, a bid or a budget before you commit. Production company selection, cost review, schedules and contracts.
Producing
Campaigns, idents and branded content produced end to end, with the right team for the job and the budget, schedule and quality kept under control.
Interim Head of Production
Your production function, run properly while you hire, restructure or grow. People, process, finance, legal and compliance.
Talent and rights
Talent deals, third party IP, clearances and usage, negotiated so the work can run wherever it needs to.
Film production
Campaigns, idents, live broadcast and documentary
From the BBC’s first live junction to twelve idents cut from paper.
I produce in the studio and on location across Europe, with crews, talent, artists and post houses, and I stay with a project from the first budget to the final delivery.
WDR × Paperboyo
Twelve idents made with the Instagram artist Paperboyo, for on air and digital out of home.
Gold, Best Station Campaign, Eyes & Ears of Europe
Hallmark Movies & Mysteries
Identities shot over eight days on location and in the studio in the UK, with large scale set design and special effects.
Ciao House, Season 2
Launch campaign shot on location in Lecce, Italy, with two hosts and twelve competitors.
Selected work
| Year | Client | Project |
|---|---|---|
| 2026 | Manchester Super Giants | A United CityLaunch campaign for The Hundred team, shot around Manchester with local talent for digital, social and Sky Sports. |
| 2024–26 | TV Licensing | Nothing Brings Us Together Like Great TVComic films in four genres with a host of British talent on and off screen.Creative Review Annual Awards 2026 |
| 2024–25 | Food Network | Harry Potter: Wizards of Baking, Seasons 1 and 2Shot overnight on the Harry Potter sets at Leavesden with the hosts and sixteen bakers. |
| 2020– | NBCUniversal Telemundo | Retained creative agencyHispanic Heritage, the 2023 Women’s World Cup, the 2026 Super Bowl and the 2028 Olympic Games, in Spanish. |
| 2023–25 | Disney+ and Hallmark | Doctor Who, Queenie, Baked with LoveProduction services for custom content shoots in London, Oxfordshire and Sardinia. |
| 2021 | Apple TV | TryingBehind the scenes social content for the launch of the first series. |
| 2016–19 | France 2 | Jingles pubA series of idents shot across France and at the channel’s headquarters. |
| 2016 | EBU | Keep Media GoodShort documentaries from across Europe in ten languages, on a dedicated microsite. |
| 2016 | Nissan | Train With UsLive streams and a through the line campaign for Team GB and ParalympicsGB. |
| 2012 | BBC Three | Making First StepsA ten minute documentary made with Grant Gee, behind the scenes with Elbow as they composed and performed the BBC’s theme for the London 2012 Olympics. |
| 2011 | UKTV Eden | Ask AttenboroughThe channel’s first hour long live web stream, with Sir David Attenborough. |
| 2009 | BBC One | Bang Goes the TheoryThe BBC’s first live junction, three minutes live from an outside broadcast on 14 July 2009, launching the new science series. |
| 2008 | BBC iPlayer | PenguinsAn April Fool’s film of flying penguins, with its own making of. The most watched film on YouTube in its launch week. |
| 1999 | BBC | Millennium ComedyForty three comedians, from Ronnie Barker to Victoria Wood, tell one shaggy dog story. |
| 1998 | BBC | Future GenerationsLive action and animation celebrating children’s BBC TV, with its own making of documentary on BBC One.D&AD award |
Documentary and artist film, as producer and co-producer
- Patience (After Sebald)Grant Gee’s essay film. World premiere at the New York Film Festival, released in cinemas by Soda Pictures in January 2012, in the UK and then worldwide.
- 100 Seconds to Beat the World: The David Rudisha StoryDocumentary co-produced with Hill Ten Films, broadcast on BBC Four in July 2014.
- Unseen: The Lives of LookingDryden Goodwin’s artist’s essay film, launched at Royal Museums Greenwich in March 2015.
- Pave Up ParadiseShort dance film. Best Male Performer at InShadow, official selection at Dancescreen, Cinedans Amsterdam.
Leadership
Head of Production, Red Bee Creative
Running the production function behind global entertainment brands.
At Red Bee Creative I lead the team that produces campaigns and broadcast identities for Apple TV, DreamWorks, Netflix, Telemundo, Warner Bros. Discovery, France Télévisions, WDR, the EBU and BBC TV Licensing. I own the budgets and the profitability, plan the resources, develop the producers, and make sure every job meets its legal and compliance standards.
- Budget ownership and cost control
- Production workflow and process
- Team leadership and resource planning
- Talent and third party IP negotiation
- Legal and compliance standards
- Senior client and stakeholder management
- Broadcast, digital and integrated campaigns
- Live broadcast and live streams
- International location shoots
- Documentary and artist film
Sarah makes a lawyer’s life easy by providing clear instructions about what she wants, and knowing the right questions to ask. She is skilled at driving difficult projects forward and keeping momentum up and teams working together effectively.
Career
- 2017 onHead of ProductionRed Bee Creative
- 2012–16Head of Content ProductionRed Bee
- 2010–11Lead Producer, Multi PlatformRed Bee
- 1997–2009Creative ProducerBBC Broadcasting and Presentation
Credentials
- BAFTA member and juror since 2003
- Juror, British Animation Awards
- Future Producer, Sheffield DocFest, 2017 and 2018
- MA with Distinction, Arts Policy and Management, Birkbeck, University of London
- BA Hons French, University of Bristol
- Screenwriting at Arvon with Simon Beaufoy and Lee Hall; Story with Robert McKee
- Producer of the charity cabaret at the Groucho, 2008 to 2011
Contact
London, working across the UK and Europe
Tell me what you are making.
London
Taking on consultancy and production work, and open to senior roles.